Digital Marketing

Choose the right channel for the right person.

Communication has changed. The inbox is as important as the letterbox, the PC is as important as the TV and the mobile as important as the landline.

As part of our integrated communications offering, we’re helping clients to communicate through their channels of choice in a more joined up way.

E-marketing

Harness the internet to optimise your campaign effectiveness.

Being able to evaluate and adjust your messages is vital to your email campaign’s success.

We can help you:

• Deliver – bulk e-mail communications to your customers
• Manage – data and broadcasts
• Track – e-mail campaign performance
• Create personalised URLs – to link direct mail with online activity to automatically generate personalised URL’s for each individual in your database, inviting each recipient to their own private screening of your product or service
• Improve e-mail open rates – our data services team will help to ensure that your data is of good quality and not suffering from overuse and fatigue
• Measure results in real time – allowing you to update your campaign with the most effective message
• Create product-specific micro sites – to further enhance your messages

Mobile marketing

Instantly engage with your customers.

There are many ways in which SMS campaigns can be used to support a wider campaign. We can help you build a healthy two-way dialogue with your customers or prospects through:

• SMS messaging
• Proximity marketing campaigns

Social media

Communicate with individual consumers on a global scale.

As soon as customers engage with your business in any form, through Twitter, Facebook, a blog or visit a website, we can help you put together a strategy to talk to them.

We can help you to listen and engage with customers across multiple online and offline channels in a transparent, timely and consistent manner.